Meet Oscar and Anna

The Modern Hearing Care worldwide campaign is all about helping hearing care professionals address their client's top requests when looking for a hearing solution. We want you to be prepared for a new generation of clients with new demands for hearing systems that accommodate modern lifestyle technologies.

With this campaign, Oticon wants to assist you in taking modern hearing care and all its possibilities from concept to everyday reality.

To carry the message of Modern Hearing Care we introduce a couple, Oscar and Anna. They could be your clients.

Oscar has a hearing loss, and it's driving his wife Anna crazy. But Oscar doesn't want a conventional solution. Like countless other clients, he dreams of hassle-free access to TV, telephones, PCs and music systems - without disturbance, poor sound quality or being isolated from people around him.

You could offer Oscar standard instruments, or you could introduce him to the concept of Modern Hearing Care and address his biggest hearing challenges.

Let Oscar and Anna help you tell the story

The concept of a holistic wireless solution encompassing face-to-face, phone and audio-visual communication, represents a new milestone in the hearing care industry - and Oticon is investing more than usual in helping you communicate this!

Anyone with a hearing loss will be able to relate to Oscar and Anna: first time users, experienced users, and spouses, friends and family alike.

• They are shown in key listening situations
• Their frustration at not being able to communicate is obvious
• As a consequence, their relationship is suffering

By drilling right to the heart of the problem with a concept that has been tested and proven to get the attention of people with hearing loss this campaign can support you in your efforts to help more people.

With Modern Hearing Care, you can win the hearts of countless "Oscars and Annas" and put your practice even more firmly on the map.